▲ Saldanha Inc. | Saldanha.com | @growingbrands | Brandediting.com
Brand
Brand Simplification
= Brand Recognition
Simplicity FOR SALE
• BRAND RESEARCH & STRATEGY
• BRAND RECALL TESTING
• NAMING & BRAND IDENTIFICATION
• DIGITAL CONTENT & BRAND STANDARDS
• WEB/MOBILE UX SIMPLIFICATION
Over 30 years, we have witnessed many branding trends come and go. What have we learned?
Be simple. Simplicity Rules
1. Be brand-driven, not technology-led
2. Focus on an authentic brand concept/theme
3. Make brand identification/recall primary
4. Find a top-level domain, less than 15 letters
5. Own a ‘branded’ domain: distinct, not generic
6. Verify name for trademark availability
7. Select consistent social media handles
8. Communicate ownership: differentiate
9. Ensure web design reflects the brand identity
10. Use minimal design, fonts, colors and pages
11. Be concise: information is not communication
12. Simplify every word, image and interaction
13. Brand the words with professional typography
14. Avoid cool: trends, cliches, buzzwords, jargon
15. Customize: avoid the usual stock imagery
16. Don’t annoy users with pop-ups/animations
17. Focus on content: readability and legibility
18. Brand manage for brand consistency
19. Continuously test, update and improve
20. Treat users as you would treat yourself
Saldanha Inc. helps Aspiring brands (and people) reach their full potential.
▲ Brandediting is a service by Saldanha Inc.
©1993-2024 Saldanha Inc. All Rights Reserved. Brandediting is a trademark of Saldanha Inc.