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Brandediting

“I can’t remember the name?” Recollection is the start of any interaction. It’s simple: if prospects cannot recall your brand, they will not call on you.

But simple isn’t easy

Saldanha works hard to simplify your brand. Developed from decades of brand analysis, our process generates instant brand identification.

Our mission: Brand Recognition. We help solve the most complex organizational challenges—with plain language, distinct names, and iconic imagery.


Brand Simplification
= Brand Recognition




Simplicity FOR SALE


• BRAND RESEARCH & STRATEGY


• BRAND RECALL TESTING


• NAMING & BRAND IDENTIFICATION


• DIGITAL CONTENT & BRAND STANDARDS


• WEB/MOBILE UX SIMPLIFICATION


Over 30 years, we have witnessed many branding trends come and go. What have we learned?

Be simple.

Simplicity Rules


1. Be brand-driven, not technology-led


2. Focus on an authentic brand concept/theme


3. Make brand identification/recall primary


4. Find a top-level domain, less than 15 letters


5. Own a ‘branded’ domain: distinct, not generic


6. Verify name for trademark availability


7. Select consistent social media handles


8. Communicate ownership: differentiate


9. Ensure web design reflects the brand identity


10. Use minimal design, fonts, colors and pages


11. Be concise: information is not communication


12. Simplify every word, image and interaction


13. Brand the words with professional typography


14. Avoid cool: trends, cliches, buzzwords, jargon


15. Customize: avoid the usual stock imagery


16. Don’t annoy users with pop-ups/animations


17. Focus on content: readability and legibility


18. Brand manage for brand consistency


19. Continuously test, update and improve


20. Treat users as you would treat yourself



Saldanha Inc. helps Aspiring brands (and people) reach their full potential.



Brandediting is a service by Saldanha Inc.


©1993-2024 Saldanha Inc. All Rights Reserved. Brandediting is a trademark of Saldanha Inc.